Help Center & Community

Maps

Overview

Gloo Insights Maps lets you visualize individuals with specific attributes in a geographic area (like your own community) in order to build a new Audience or to identify individuals within an existing Audience (like your own members).

 


 


 

Building Audiences in Maps

  1. Click Insights from the top menu, then click Maps from the drop-down
  2. From the sidebar on the left, make sure Build Audiences is selected or click to select it
  3. Click the "Location" drop-down and set an Audience Location
    • Locations can be an address, city, state or ZIP code
    • You can also click the Pin icon next to the drop-down and click anywhere on the map to set an Audience Location
    • Example: the location of your existing church or a proposed new site
  4. Click and drag the slider under "Radius" to set a radius from your location
    • It can be anywhere from 1 to 50 miles
    • You can only set a radius if you use an exact address
  5. Click Audience Filter categories to expand them and select up to 2 attributes to visualize
    • Each dot that appears represents a household that corresponds to a data attribute you selected for the map
    • Dots that are darker than others indicates multiple households' data has been compiled into one dot since the Maps algorithm provides a bit of randomness to preserve people's privacy
    • As you use Audience Filters, the Audience size that meets each filter is displayed next to that criterion in the list
  6. When you're finished, click the Save Audience button at the bottom of the sidebar on the left (you may have to scroll down to see it) white-save-audience-button.png
  7. Enter an Audience Name and set a Location (the Organization associated with your Audience) then click the blue Create Audience button create-audience-button.png

 


 

Viewing Audiences in Maps

  1. Click Insights from the top menu, then click Maps from the drop-down
  2. From the sidebar on the left, make sure View Audiences is selected or click to select it
  3. From the "Audience" drop-down, click to select a previously-saved Audience from list
    • If you select an Audience that is from your own first-party data, you can check the box next to Filter by Members with Insights Data to view only Audience members that match a record in Gloo's data
    • To view your Audience in its entirety, leave the checkbox blank
  4. Navigate to the Audience on the map using the zoom in/out buttons and click-and-drag
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