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Church Analytics Glossary of Terms

 The Purpose of this document is to provide definitions and clarity to the reports and terminology in Church Analytics

Giving Bands

Giving Bands segments Donors and corresponding dollar amounts into giving brackets of:

  • $50,000 +
  • $25,000 - $49,000
  • $10,000 - $24,999
  • $5,000 - $9,999
  • $500 - $999
  • Less than $500

Givers

An individual, family or business that has given to the organization.

General Fund

Donation transactions allocated for general expenses.

Missions Fund

Donation transactions allocated for missions expenses.

Building Fund

Donation transactions allocated for building expenses.

Trailing 12 months

Data from the past 12 months.

Calendar Year

Data from a calendar year starting January 1 and ending December 31st.

New Givers

New givers are individuals who give to the general fund for their first time.

Lapsed Givers

Givers who have given more than $500 or more in a previous year but have given less than $500 in the current year.

Retained Givers

Givers who have given in the current year and at least one previous year.

Churn

The net gain or loss of givers and giving indicates churn. Healthy churches reflect net gain in givers and giving.

Lapsed Giving

The giving amount for individuals who gave $500 or more the prior year but has given less than $500 in the following year. 

This data reflects the giving amount from the year prior to selected.

New Giving

Giving amount for individuals who give to the general fund for their first time.

Net Givers

The number of New Givers minus the number of Lapsed Givers.

Net Giving

The dollar amount of New Giving minus the dollar amount of Lapsed Giving.

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